Aligning product & GTM; AI scribe for provider documentation; Meta's BeReal-like feature
Hello, welcome to this edition of Double Take on product, health tech, and media.
Pitchbook released its 2022 Internet of Things report. VC dollars reduced the most dramatically in retail and healthcare IoT.
What do you do to find focus and effectiveness when you’re overwhelmed? Here are three simple things to do to work effectively when you’re overwhelmed. It doesn’t get easier than simply adding “the interstitial pause” in your daily work - to take a pause when switching from one task to the next.
Now onto the regular programming 👇
Aligning product & GTM teams with segmentation. Segmentation’s benefit goes beyond focusing go-to-market efforts, but also helping prioritize product development to nurture more happy customers. Customers who simply use the product are lukewarm customers. Happy customers also refer your product to others and give you feedback. Product success is a function of the number of happy customers. This guide shows how alignment between GTM and product teams makes more intentional feature prioritization that cultivates happy customers for a concentrated segment rather than spreading value across many segments.
Tactics & strategy behind Duolingo’s 450% growth. Duolingo’s CPO shared the specific thought process and experimentation behind how Duolingo grew its DAU by 450% over four years - extraordinary for a mature product. The first 2 attempts failed because they tried adopting successful features from other products in the wrong way for Duolingo. Then, they built a sophisticated model that bucketed users into groups that make up the DAU: new users, current users, reactivated users, resurrected users, with retention rates for each group based on historical data. They ran simulations to discover that moving the current user’s retention rate (CURR) drove the biggest impact on DAU, and doubled down on enhancements like streaks and leaderboards to move this lever. This led to their first breakthrough. This and further investment in product marketing ultimately led to their impressive growth.
How to build adventurous products that people love. Pineapple pizza is controversial but they make a lasting impression. Your product can benefit from being more adventurous like pineapple pizza. It blends two things that don’t often go together. It’s risky. But it might just work. Now, each of the top 10 largest pizza chains in the US offer pineapple pizza. The takeaway: different is better than better.
📠 Health Tech
Digital Health Provider’s Guide to Interoperability. A comprehensive guide on helping digital health providers to understand their interoperability needs and develop their strategy. It starts with understanding what workflows and data you need to run your business. There’s also a handy chart that lists the most common data exchanges and the relevant networks and data formats.
Ambience launches AI scribe to reduce provider documentation time. Ambience Healthcare launched “AutoScribe”, which listens in on a patient visit and creates AI-generated documentation. It works in real-time and embeds into the EMR workflow. It can even be customized to match the note to the provider’s voice and style. The goal is to alleviate the age old problem of provider burnout from spending exorbitant amount of time entering notes in the EMR.
Aledade and Humana enters 10 year MA partnership. There are more than 100k patients in Humana’s network who received value-based care from an Aledade-enabled physician practice. Aledade works with >1500 primary care practices, providing them technology and tools to deliver more proactive and preventative care, reducing more costly care. Humana’s value-based care report showed that members affiliated with physicians in value-based agreements have fewer hospital admissions, fewer ER visits, and more financial savings. This 10 year agreement to continue value-based care has a pathway to full risk.
We’re inhabiting our entertainment and have lost the script. Tech’s investment in virtual and augmented reality is bringing science fiction into our lives, with the promise of being able to live within our illusions. Even before Zuckerberg realizes his vision in the Metaverse, how much are we already surrendering ourselves to our entertainment and losing our sense of what’s real? “Each invitation to be entertained reinforces an impulse: to seek diversion whenever possible, to avoid tedium at all costs, to privilege the dramatized versions of events over the actual one.”
Meta is internally testing a BeReal-like feature in Messenger. The feature called “Roll Call” prompts users to add photo or video to share what they’re doing in the moment. Only after adding to the roll call can you see other’s responses. Unlike BeReal, Messenger’s new feature lets users start a roll call in a group chat with a prompt at any time, and the prompt will have a timed countdown. Last October, Meta was testing roll call in Instagram DM as well. As always, it’s testing multiple platforms for the next new ways to keep users in its ecosystem.
Thanks for reading! If you liked this edition, hit the 🖤 above, it helps others see it :) Find me on Twitter.
Thanks for reading Double Take! Subscribe for free to receive new posts and support my work.