Guide for building PLG motion; AI chatbot answers medical questions; progressive decentralization for media
Hello, welcome to this edition of Double Take on product, health tech, and digital media.
Start off the year fresh with better meetings: product manage your meetings - have desired outcomes for your meetings, not just goals and agendas. Here are some specific routines & practices that separate a good PM from a great one.
Have you caught up on these hot shows & movies over the holidays - The White Lotus, Glass Onion, and Triangle of Sadness? If so, you might’ve gotten a sense of the new vibe shift: shift against the wealthy.
Now onto the regular programming 👇
💻 Product
Bundle value spectrum. A quick read on bundling pricing strategy - the 2 levers to make your bundle more valuable overtime. On one side of the spectrum is product, add more value by adding more product to the bundle. The other side is price, add value to the bundle by increasing price of individual products.
The ultimate guide for building a PLG motion. Many PLG articles are based on consumer products but Hila’s guide is a rare find for B2B companies layering both sales and product led motions. Different from “show and tell” to nurture leads in a sales-led motion, a product led motion lets users access the product right away for evaluation and lead nurturing. I love that this guide goes beyond the what and gets specific on how exactly to start a product led motion off the ground, with real life examples and recommendations. Step 1: map out a potential PLG funnel. Step 2: pick the biggest constraint in growth as the starting point (acquisition, activation, conversion, or retention). Step 3: anticipate common pitfalls (such as lack of commitment, resistance from current teams). More to come on setting up infrastructure and building the team.
Work-Bench’s Enterprise playbook. Work Bench put together a playbook on key topics from sales to legal, except product (!?) But PMs can benefit from much of the content here, such as fusing product and enterprise sales for PLG success, and mastering the user’s product journey from GitLab, Figma & Airtable.
We all know customer interviews are important - this bad habit is too common:
📠 Health Tech
How ambient documentation is altering the provider workload. Augmedix is an AI-enabled ambient automation platform that generates medical notes from patient visits that can be transferred to EHRs. This interview discusses the progress in provider documentation technology, and how its ambient voice solution captures structured data directly into the provider’s EHR. While human intervention is still needed at this point, the metaphor used here is to think of the ideal, perfect AI documentation as moving from Uber to driverless-car. it’ll take more years of machine learning modelling and mastery of workflows and data to get to that destination.
Google tuned a AI chatbot to answer common medical questions. New paper from Google shows impressive utility of Large Language Models (LLM) in medicine. Doctors judged most of its answers correct, at almost the same level as answers provided by other doctors. This is not to say the model is close to replacing doctors but that there’s a lot of potential for doctors to work with AI to improve their own diagnosis.
Too many digital front doors in health care lead to nowhere. Retail giants keep trying to open more digital health front doors with CVS extending primary care, Walgreen acquiring Summit Health, and Amazon acquiring One Medical. But these doors often lead to nowhere because the system ultimately lacks real connectivity of people’s health data, preferences, insurance benefits, etc. Convenience is not enough, integration is what’ll actually make an impact.
📣 Media
Progressive decentralization for media. Li Jin has a hypothesis that building a creative community starts with having great content created by a core team before ceding ownership and control to the community. So the initial content creation actually parallels the traditional media creation model to kick start community engagement. This builds the foundation of intrinsic motivation for real fans to participate and extend the core narrative.
The Instagram Reels Gold Rush. Instagram’s Reels Play Bonus is a new program that pays creators for views on Reels. Creators are rushing to create these short, low-effort face-filter videos and making thousands a month. The competition for short video is intense. Snap was also paying a million dollars a day to creators who posted content on Snapchat Spotlight (its TikTok clone). The reality of the current state of social media is that these low-quality content is rewarded.
